Ecological Intelligence

Ecological Intelligence is the ability to understand what kind of impact you are leaving when you buy a product, kind of like how we are able to calculate what will happen if we eat rotten food. We would be able to instantaneously be able to calculate what would happen if we bought a so called "green" product. This fits into our essential questions (Why don't people live more sustainably?, How can I convince them to do so?) because if people know exactly what they are doing to the planet when they buy a product, they may be tempted to do something about the impact that they are producing. I personally think that my ecological intelligence is pretty low. Most of my green ideas are from propaganda and the such from things like the movie "An Inconvenient Truth" and other pro-green movements. Probably the only real ecological intelligence is knowing to turn off the light and recycle plastic bottles. Personally, I think a lot of the other "ecological intelligence" that I have is just propaganda talking to me in my head.

Article:http://www.time.com/time/specials/packages/article/0,28804,1884779_1884782_1884776,00.html